Project Vegan 716

Our Philosophy

Mission Statement:  Our mission is to educate the public about the benefits of following a vegan lifestyle, to help others transition to a vegan lifestyle, and to work collaboratively with other business owners to help grow and strengthen the vegan community.

Veganism Defined – Not just a diet, veganism is a lifestyle that seeks to exclude all forms of exploitation of and cruelty to animals.  This includes animals used for food, clothing, entertainment, and scientific experimentation.

What We Do – Project Vegan 716 offers support, education and resources to all who wish to follow a kinder, healthier lifestyle.  We offer 1:1 and small group vegan lifestyle coaching, educational seminars, and DIY workshops.  We organize the quarterly Buffalo Vegan Pop-Up Markets.  We work collaboratively with other vegan businesses and start-ups to grow their businesses and fulfill needs within the vegan community.  We also bake!  Cookies, breads, chocolate cheesecake, brownies, cookie bars, and more!

Our Philosophy - Veganism is about doing the least harm.  Veganism is not and cannot be about perfection.  We live in a non-vegan world.  Each vegan needs to strive to do their best to cause the least harm, but realize that there is an imaginary line that they will need to cross at times.  Vegans strive each day to live more compassionately and more sustainably.  It is important to continue to educate yourself to ensure you are doing the least harm.  A product that may be vegan today may not be vegan tomorrow.  Manufacturers change their recipes periodically and sometimes add in an animal-derived ingredient such as whey or honey.  We believe that eliminating animal products from your diet, including meat, poultry, fish, eggs, dairy, whey, and honey as well as not wearing animal skin and fur is a huge step in eliminating animal agriculture by-products.  Animal agriculture by-products are used in products from car tires to roads and from prescription medications to match sticks.  With animal by-products being found in things we use every day, it is impossible to avoid all of them.  However, by eliminating the primary products of animal agriculture, there will eventually be no profit incentive to raise animals for food,  and manufacturers will find humane alternatives to these by-products.  

The Vegan Educator is now Project Vegan 716

The Beginnings

Marcy Zastrow, aka The Vegan Educator, became a Certified Vegan Lifestyle Coach and Educator in April 2015 after attending an intensive program at the Main Street Vegan Academy in New York City under the direction of Victoria Moran.  The Vegan Educator has followed a vegan lifestyle for over 25 years.  After being a quiet vegan for most of those years, she realized that there are many people who are interested in following a vegan lifestyle but need more support to make the transition.  There are also many misconceptions about vegans that tend to shed a negative light on veganism.  The Vegan Educator was established to help dispel the myths about veganism, to celebrate the benefits of following a vegan lifestyle, and to help others transition to a vegan diet and/or lifestyle.  Shown here are Craig Casler, VLCE; Victoria Moran, founder of The Main Street Vegan Academy; Lisa, VLCE; Marcy Zastrow; and her niece Christina at the Erie, PA Vegfest.

Our Partners

Healthier Vending of WNY, LLC (

More About Us


Plant Based Nutrition

Marcy Zastrow earned her T. Colin Campbell Plant-Based Nutrition Certificate through eCornell in February 2019.


Certified Vegan Lifestyle Coach and Educator


Putting over 25 years of experience following a vegan lifestyle to work as a Certified Vegan Lifestyle Coach and Educator.  I became certified on April 15, 2015 through the Main Street Vegan Academy.  Check out more about the academy at:


Foster Care Provider

I provide foster care to cats and kittens through the SPCA Serving Erie County and A Purr-fect Fit Animal Rescue and Adoption.  Shown here is my first foster kitten, Pip, who came to me at only a day old with her mom, Annabelle, and brother, Boo. I got to watch her open her eyes and ears, take her first steps, and master the amazing feat of climbing all the way up my leg and to my shoulder while I was standing.  Since Pip I have fostered 24 more cats and kittens.  I am currently fostering 2 siblings who are in long-term foster care.